Back in the 90′s I used to work for Nationwide Insurance. When I first started working there their logo used to be well known eagle’s head in blue on a white background.

Years later when I left Nationwide, after they had spent millions upon millions of dollars with a Logo Design Company that came up with the following empty blue box that had us rolling with laughter and as well as bit of disgust and contempt for all that money being used and coming up with a new logo that consists of 4 blue lines. It was our opinion that the old logo was just fine and the time and money spent to come up with the new one could have put to better use, especially since many of us were being passed up for promotions, raises, bonuses and benefits were starting to be phased out.

Having a logo is very important, but it just seemed to use that if it wasn’t broken, why spend the time and money to try and fix it! All the waste that came out of that logo change, anything that had the eagle on it was to be destroyed, there was tons of that type of stuff around in just our office, much less all the other offices, all across the country that was going through the same nonsense.